Strengthening the
Front Door of Care

OptivaCare builds AI-powered after-hours call management for behavioral health and outpatient practices. Aria, our intelligent call assistant, answers every after-hours call, handles routine inquiries, escalates clinical urgencies, and surfaces the revenue each interaction represents — in real time.

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Now accepting pilot practice partners in behavioral health and outpatient specialties.

Aria

Intelligent after-hours
call management

Aria is OptivaCare's AI call assistant — purpose-built for behavioral health and outpatient practices navigating after-hours patient demand. Every call is answered, classified, and actioned. Clinical urgencies are escalated immediately. Routine interactions are resolved without burdening on-call staff.

A real-time clinician dashboard surfaces the revenue intelligence behind every call — tracking what was captured, what was missed, and what the exposure amounts to in the practice's own numbers.

01
After-hours call handling
Every call answered, classified by severity, and routed — no missed interactions, no voicemail loops.
02
Crisis detection and escalation
Clinical urgency triggers immediate on-call provider notification with full interaction context.
03
SMS summaries to providers
Every interaction summarised and delivered to the practice — no guesswork about what happened overnight.
04
Real-time revenue intelligence
Captured and missed revenue tracked per call, using the practice's own revenue inputs — not industry averages.
05
HIPAA-aligned data architecture
PHI stored in AWS with a strict non-PHI boundary enforced at the infrastructure level. BAA-covered by design.
Built on
React / Vite Supabase AWS (HIPAA-eligible) Twilio FastAPI Google Cloud APIs Netlify

The pressure on patient access teams is rising

Across behavioral health and outpatient settings, front desk and intake teams are being asked to manage more than ever — higher call volumes, increasingly complex scheduling needs, insurance questions, and constant follow-up demands.

At the same time, staffing remains tight and patient expectations continue to rise. Many practices are doing remarkable work under difficult conditions, but the operational strain at the front door of care is becoming harder to ignore.

After-hours is where the gap is most visible. Calls go unanswered. Opportunities are missed. Revenue leaks quietly — and practices rarely have the visibility to know how much. OptivaCare closes that gap.

What Aria does
for your practice

Aria operates as a trust layer between your practice and the patients who call after hours — handling, escalating, and reporting every interaction.

01 AI-powered call triage — every after-hours interaction answered, classified, and routed intelligently
02 Real-time revenue intelligence — practices see captured and missed revenue per call, in their own numbers
03 Crisis protocol activation — clinical urgencies escalated to on-call providers within seconds
04 On-call calendar integration — Google Calendar and iCal feeds keep Aria informed of provider availability in real time

Built with practice
leaders in mind

OptivaCare is designed for:

  • Behavioral health practices
  • Outpatient medical groups
  • Multi-site specialty clinics
  • Patient access and intake leaders
  • Healthcare operations teams

"If your practice is losing patients — and revenue — to unanswered after-hours calls, Aria is built for you."

A Note from the Founder

On building with intention

Healthcare access begins long before the clinical encounter. Over time, I became increasingly focused on what happens at the front door of care — where patient need, operational reality, and staffing pressure converge.

OptivaCare was born out of a specific observation: dedicated clinical teams are losing patients and revenue through gaps that technology can close — particularly after hours, when front desk staff are gone and calls go unanswered.

Aria is the product of that conviction. It is purpose-built infrastructure for the moment a patient calls after hours and needs a response — and for the practice that deserves to know what happened when the lights went out.

— Hazel M. Ballard
Founder & CEO, OptivaCare  ·  Memphis, Tennessee

The people
behind OptivaCare

Hazel M. Ballard
Founder & Chief Executive Officer
Memphis, Tennessee

Hazel is a U.S. Army veteran, multi-venture entrepreneur, and author building at the intersection of healthcare access and AI infrastructure. She founded OptivaCare after identifying a persistent gap in how behavioral health and outpatient practices manage patient-facing operations after hours — a gap that quietly costs practices both patients and revenue.

In addition to OptivaCare, Hazel operates three RaceWay convenience and fuel retail locations across Tennessee and Mississippi, and is the author of La Femme: Reclaiming the Women History Erased, scheduled for publication in September 2026. Her background spans operations, organizational leadership, and product development.

U.S. Army Veteran Multi-Venture Founder Author Healthcare Operations AI Infrastructure

Share what you're seeing on the ground

If you are a healthcare operator or practice leader navigating front desk and patient access pressures, we would value hearing about your experience.

Please do not include protected health information
when reaching out.

Please do not include any protected health information (PHI) or personal patient details in this form. This is not a clinical communication channel.

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